Internal: You will be using this data to support internal processes, and will not be using this in any customer facing outputs or platforms
Display within a platform: Your plan is to display the data 'as is' within a platform which you will display or sell to your customers without providing them with the ability to download the data.
Derivatives to be shared or resold externally: You plan to use the data as a component to produce a derived output, which you will in turn share externally.
Data to be shared or resold externally: You wish to provide this data in it's native format to your customers and/or partners.